About us

We are GLOBAL.

In 1999 a small sneaker store named Global Sports In shepherds Bush Market London quietly made its mark. What started as a passion project for two sneaker enthusiasts, evolved into something far beyond the confines of shoe racks and limited-edition releases.

In the early days, Global Sports was a haven for sneakerheads, a place where the latest drops and rare finds adorned the shelves. Yet, as the founders delved deeper into the world of street fashion, they realized there was a broader canvas waiting to be explored.

The turning point came when The Founders decided to expand their vision and venture into apparel. Inspired by the vibrant street culture surrounding their store, they envisioned a brand that encapsulated the essence of urban lifestyle – not just through footwear, but through a complete wardrobe.

And so, the transformation began. The sneaker store seamlessly transitioned into a dynamic clothing brand, aptly named Global Lodon. The brand's DNA retained the authenticity of its sneaker roots, infusing each design with the same passion that fuelled the original venture.

Global London quickly gained traction, resonating with a diverse community of fashion enthusiasts. The brand's clothing became a canvas for self-expression, blending streetwear aesthetics with contemporary style. From graphic tees that told stories to meticulously crafted hoodies, each piece reflected the urban spirit Global London had always embodied.

As the brand flourished it remained committed to its community. Global London became a platform for emerging designers, artists, and influencers, turning the brand into a cultural hub that extended beyond fashion.

Today, Global London stands as a testament to the transformative power of passion and vision. What began as a sneaker store in the heart of London has evolved into a dynamic clothing brand, weaving stories through every stitch and design. The journey continues, and we invite you to be part of the ever-evolving narrative of Global London.


Thank you for being part of our journey. Lace up, dress up, and evolve with us.